Reducing Accidents means Saving Lives

Since 1969.

"Almost 3500 people lose their lives on the world's roads every single day. It's a shocking figure. We can raise road safety standards significantly, and save lots of lives, through the use of modern road markings."

Philipp Swarovski, Chief Operating Officer (COO) Road Marking Systems Division

Guiding the Way and Saving Lives.

Road Markings lower the Risk of Accidents.

Modern road markings boast various optical and haptic properties: They act as visible orientation guides on roads and let drivers know that they are crossing lanes or veering off the road. This saves lives because it reduces the risk of accidents and collisions significantly.

Suitable markings make a vital contribution towards road safety in wet conditions and at night, in particular. What's more, guidance systems are also required by the rapidly increasing numbers of lane assist systems.

As mobility increases right around the world, road markings are among the most cost-efficient and most effective safety solutions. There is a wide range of customerspecific products and systems available depending on the condition of the road surface, as well as the ambient and lighting conditions. Ask what the best solution is for your needs.

The Solutions for greater safety

On the safe side - worldwide.


The topic of road safety does not end at national borders. Although continental concepts differ, the global vision remains the same: Reducing accidents means saving lives.

In the United States, traffic and safety experts have developed a national strategy with exactly that vision: "Toward Zero Deaths – National Strategy on Highway Safety". Accordingly, short-term and cost-effective improvements of road infrastructure are able to maximize road safety: Retroreflective pavement markings provide better orientation along the roadway, especially in curves. And rumble strips warn motorists when they risk running off the road.

The ERF – European Union Road Federation recommends certain minimum standards for road markings, emphasizing their width and retroreflective quality. The proposed 150 x 150 formula plays a crucial role in sustainably increasing road safety. It recommends a line width of 150 mm and 150 mcd/m2*lx of retroreflection (in dry weather) as minimum features of markings. Under wet conditions the recommended retroreflective value is 35 mcd/m2*lx.

What the Experts Say

"Traffic infrastructure is so much more than tarmac, concrete or steel. It is the backbone of economies, helping to connect people and goods, providing access to jobs and services and creating a basis for trade and economic growth."

Joint declaration by the Ministers of Transport
of the International Transport Forum

“Road markings have played an important role in highway safety for over 100 years by providing a clear delineated path for drivers. While they will continue to play this role for at least the next several decades, they are also playing a new role that has significant potential in impr oving highway safety and congestion. Vehicles equipped with sensors for lane departure warning, lane keep assistance, and even automated driving use road markings in much the same way that drivers use them. Highway agencies updating their specifications are beginning to consider how their legacy standards can be updated to accommodate both human drivers and machine drivers.”

Paul J. Carlson, Ph.D., P.E.
Senior Research Engineer | Texas A&M Transportation Institute
Graduate Faculty Member | Zachry Department of Civil Engineering
Regents Fellow | Texas A&M University

“Road markings can be described as one of the most cost-ef fective safety solutions available to road authorities. They constitute the first visual reference for the road users; they provide the necessary awareness to drivers, by delineating the boundaries of the road, hence contributing to a predictable trajectory. Visible, adequate, performing and properly maintained road markings are an essential element of road safety, especially if we consider the specific requirements of an ageing population and the current development of new vehicle technologies, such as lane departure warning systems. Road markings save lives!”

Christophé Nicodème
Director General European Union Road Federation (ERF)