SWARCO launches MyCity 1.0
New Urban Mobility Management software for smarter, greener cities
SWARCO developed its MyCity urban mobility management software in order to tackle cities’ frequent challenges associated with the rapid urbanization and related impacts on the environment as well as the rapid changes in the types of urban mobility and the IT landscape needed to support it.
“We have conducted hundreds of interviews with officials from small, medium and large cities to find out more about their real pain points in urban mobility and environmental protection”, says SWARCO’s speaker of the Executive Board and COO Michael Schuch. “We finetuned MyCity accordingly to offer the city managers a scalable, future-proof, modular and user-friendly software to handle their daily traffic challenges and to support upcoming forms of mobility”.
Cities that want to remain livable and become cleaner, safer and more attractive places to live and work need to address topics like improving traffic flows, lowering the risk of congestion, reducing air pollution, making better use of existing infrastructure, and shortening travel times. The promotion of alternative forms of transportation, e.g. by bicycle, on foot, or by car sharing, will also contribute to improving the quality of life in the urban environment.
“The urban mobility professionals would like to have a clear overview on what is actually happening in their road network and with their road infrastructure. They also want to be able to introduce flexible strategies whenever the performance of the entire mobility ecosystem is not working as smoothly as desired”, underlines Niko Stieldorf, Global Business Development Manager for Software Platforms with SWARCO in Berlin. This is where MyCity with its available solutions for infrastructure monitoring, adaptive traffic management, CCAM, air quality monitoring, sign management and parking guidance comes into play. Hence, cities are enabled to manage their mobility landscape via a central tool rather than a range of siloed applications for each domain.
In building MyCity, SWARCO follows a true approach of customer centricity. Thus, aside from a customer-driven and agile development approach, SWARCO offers its customers the possibility to co-create the future of smart urban mobility management by making them part of the development process. “We invite interested cities to become a member of the Lighthouse Program in which they help further shape MyCity as an innovation partner of SWARCO”, says Stieldorf. Such early adopters of MyCity 1.0 will have a say in the roadmap creation and enjoy early access to prototypes and unreleased features. They will gain opportunities to interact with a community of like-minded customers to bring their urban mobility management to the next level. “This ensures that we truly execute our vision of solving the most critical customer needs in the world of urban mobility management”, Michael Schuch summarized this novel approach.