SWARCO Young Mobility Ambassadors Program 2025/2026 in Switzerland successful

The SWARCO Young Mobility Ambassadors Program (YMAP) 2025/2026 in Switzerland has been successfully completed. Under this year’s theme, “Distraction in Road Traffic,” schools from across German-speaking Switzerland were invited to contribute their own ideas and creative projects to a highly relevant road safety topic. The outcome clearly demonstrates the strong interest and commitment of young people to safe mobility: 14 schools, 15 classes, and 34 submitted projects shaped this year’s program cycle. In total, 350 pupils were reached.​​​​​​​

350 pupils reached

15 school classes participated

34 projects submitted

the best 3 projects got awared

A current topic of high social relevance

The Swiss 2025/2026 program focused on “Distraction in Road Traffic.” In doing so, YMAP once again addressed a topic that is especially relevant in the everyday lives of teenagers and young adults. According to the Switzerland page, the feedback from the education authorities was also very positive. In particular, they emphasized the high relevance of the road safety topic and the program’s lasting impact on awareness-raising and sensitization.

This is precisely where YMAP’s strength lies: the program does not communicate road safety only on a theoretical level, but actively encourages young people to engage with risks, responsibility, and safe behavior in a changing mobility environment. This approach is supported by learning materials, quiz formats, and accompanying resources for teachers and students, which SWARCO provides as part of the program.

Creativity as a key to road safety education

A key feature of the program is its openness to creative formats. SWARCO invites young people to submit projects in a wide variety of forms — such as videos, apps, illustrations, songs, stories, collages, comics, puzzle books, posters, computer games, board games, podcasts, or safety gadgets. Entries are evaluated based on creativity, effort, feasibility, and potential impact.

The Swiss 2025/2026 edition shows just how broadly this creative spectrum was used in practice. Among the submitted projects reviewed by the jury were mainly videos, songs, film projects, rap formats, and presentations that interpreted the topic of distraction in road traffic from a young person’s perspective. It is precisely this diversity that makes the program so valuable: it turns road safety education into something tangible, emotional, and relevant for the target group.