Showroom. Training Center. Event Location.
At the SWARCO Headquarters.

Traffic technology is a fascinating topic influenced by digitalization, urbanization, and new forms of mobility.

  • Which technologies are able to help keep traffic in motion, reduce emissions,
    ​​​​​​​protect our environment and improve the quality of life of human beings?
  • Where do you meet SWARCO every day?
  • Why do road markings contain glass beads?
  • What does a traffic light look like inside?
  • What role does software play in modern traffic management?

Answers to these enthralling questions are given in the SWARCO TRAFFIC WORLD in Wattens/Tyrol. At our headquarters, visitors are introduced by means of a unique concept into how modern traffic management works across all traffic modes. Road safety products, LED technology, software application, cooperative, connected and automated driving (CCAM), and concepts to make cities more livable can be experienced in our showroom. A new Augmented Reality application allows us to show „real“ traffic situations and SWARCO’s solution when traffic flow is not as smooth as we would like to see it. Multiple audio-visual contents convey interesting insights in urban, interurban, parking and public transport management.

The history of road markings, the basics one needs to know about pavement markings and striping technology, microscope views of different glass beads and road marking systems, the application processes, and demonstrations on markings under different lighting and weather conditions will give you stunning insights in one of the most cost-effective solutions to improve road safety.

Guided tours through the SWARCO TRAFFIC WORLD are offered to all stakeholders – whether it is city mayors, traffic planners, traffic authorities, industrial corporations, or school classes – prior registered appointment (E. stw@swarco.com  and
T. +43-5224-5877-45).

We look forward to welcoming you.
Buses on Tiroler Straße B171 stop directly in front of our headquarter building
(bus-stop SWARCO).

Should you look for an inviting venue for your next seminar or customer event, feel free to talk to us as well.

See you soon in the SWARCO TRAFFIC WORLD!