Strategic realignment of the SWARCO Group
Strategic realignment of the SWARCO Group: The divisions RMS (Road Marking Systems) and ITS (Intelligent Transport Systems) are set to become independent entities in 2026.
Strategic options will be evaluated following a disentanglement phase of up to 12 months; both divisions are highly profitable.
Managing the strategic realignment of the SWARCO Group: CEO Michael Schuch (r.) and CFO Lukas Schneider
The Executive Board of the traffic technology group SWARCO AG, headquartered in Wattens, will initiate a process in coordination with the Supervisory Board to prepare the two business units of the global market leader SWARCO AG for future growth.
The background to this process stems from shareholder-level discussions, which concluded that the two business units of SWARCO AG – RMS and ITS – should be disentangled and become more autonomous within a holding structure. This disentanglement process may take up to 12 months, with the legal separation scheduled for 2026. The result will be two independent market leaders, each operating with a clear business focus and entrepreneurial freedom, enabling them to pursue their own growth strategies.
As part of this realignment, SWARCO AG and its shareholders are evaluating possible strategic options, including a potential sale of the ITS division, which could also lead to changes at the shareholder level. In the event of a sale of ITS, the RMS division would remain family-owned and ultimately be controlled by Elisabeth and Manfred Swarovski.
The Executive Board will now initiate the necessary decisions and processes and implement them in coordination with the Supervisory Board and shareholder representatives.
SWARCO CEO Michael Schuch explains: "From SWARCO AG’s perspective, this decision is being made from a position of strength – both business units are not only fundamentally healthy but also highly profitable and well-established in the global market. This strategic course will lay the foundation for RMS and ITS, the two divisions of SWARCO AG, to continue writing their success stories."
For customers and suppliers, nothing will change as a result of the restructuring. Once the legal and structural disentanglement is completed – expected within the 12 months – the implementation of the chosen strategic option will begin. The Executive Board will provide regular updates on the ongoing process.
CEO Michael Schuch adds:
"Our employees – the heart of our company – have already been informed about this step."