SWARCO appoints new sales manager for Smart City Messenger

SWARCO Traffic has appointed Tony Logan as Sales Manager to support the roll-out of Smart City Messenger, its next-generation of mobile Variable Message Signs (VMS).

Tony, originally a Fire Fighter from New Zealand, came to the UK in 1998 to play professional rugby, and took up a position in telecommunications before entering the highways industry. He has particular expertise in the VMS market, having recently led the development and delivery of a broad range of traffic design, management and operational maintenance projects.

With this experience, Tony is excited to be working with Smart City Messenger: “The build and quality of SWARCO’s signs and LED technology are exceptional. SWARCO has an extremely strong brand, and I am really looking forward to working for a truly innovative manufacturer.”

Smart City Messenger has four central features: the only full colour portable VMS in the UK; a long-lasting fuel cell power unit enables year round unattended operation; an associated Android phone app for remote control and flexible use; and Urban Traffic Management Control (UTMC) connectivity for local council use.

“We will be able to combine my experience and knowledge with the benefits of Smart City Messenger to demonstrate the positive impact of the technology on current and potential clients,” Tony adds.

Andrew Walker, Business Development Manager at SWARCO, says Tony is a good fit to drive the presence of Smart City Messenger to the market: “We are confident in our technology and confident in our people, and delighted to welcome Tony to the team.”

SWARCO proves first port of call for Dover in major new traffic management project

Variable Message Sign technology from SWARCO is playing a key role in the Traffic Management Improvement (TMI) scheme at the Port of Dover, part of an £85 million capital investment programme to better manage and control vehicles through a new freight holding facility to remove more than 4km of queuing traffic from Kent’s highways.


SWARCO Traffic Ltd. is pleased to sponsor this year’s Institute of Highway Engineers Signal Control course, taking place in March. As a leading UK developer and supplier of Traffic Signal Controllers, SWARCO Traffic Ltd. recognises that training for the next generation of leading Highway Engineers is key to keeping the country moving.

  • SWARCO appoints new Sales Manager for Smart City Messenger

  • SWARCO Traffic Ltd sponsors traffic signal control training

  • SWARCO gets mobile with Smart City Messenger

  • SWARCO proves first port of call for Dover in major new traffic management project