At SWARCO we work across the Intelligent Transport Systems markets and have divisions including SWARCO eVolt, which provide Electric Vehicle Infrastructure, SWARCO Traffic, which provide Digital Signage solutions, and APT Skidata, who provide Car and People Access Control Systems. We improve quality of life by making the travel experience safer, quicker, more convenient and environmentally sound.

Digital Marketing Assistant (m/f/d)

Location: Hemel Hempstead/United Kingdom | Full Time

Your Challenge

We are looking for a Digital Marketing Assistant to join our small but busy in-house Marketing team. Your main responsibilities will be to create compelling and engaging content for our brands for use through our core distribution channels including social media, our website and for email marketing, working across all Swarco’s UK businesses.  To schedule, post and prepare posts for our social media channels and to engage and respond to interaction across our social media channels in line with our social media strategy.

Main duties include:
  • Create visual and written content for:
    • Product Solutions
    • Sector Solutions
    • Products
    • Campaigns
    • Social Media Posts
    • PR Articles
    • Case Studies
  • Repurposing popular content across multiple platforms
  • Posting content on to our website and maintaining our website landing pages
  • Support the SEO strategy and the business in implementing this through strategic content through the integration of keywords and backlinks
  • Plan, schedule and post social media content for the three UK businesses
  • Ensure that content is authorized, including by the topic client, before posting
  • Engage with our audiences and utilize tools that allow us to do this in line with our brand identity and voice
  • Label posts for reporting and to ensure we have a good mix of content in line with our strategy
  • Liaise with other marketing colleagues to ensure the best reach for the overall brand
  • Assist the Marketing Manager with the creation of paid social media ads.
  • Ensure each social media post supports our overall marketing strategy goals
  • Support the marketing team with the promotion of our gated content, lead generation content and email sign up funnels
  • Keep up to date with latest digital trends
  • Assist with analysis of campaign performance including ranking and website insights by monitoring and tracking data frequently
  • Join in in group discussions and idea sharing - not afraid to voice your opinion and ideas. Help to identify new digital marketing and channels opportunities as they arise
 
 

Your Profile

Qualifications / Education:      
  •  Good level of general education
  •  Excellent English language and IT skills. 
Skills and Experience Required:                        
  • Excellent writing skills / written communication skills
  • Creative thinker
  • Experience and a knowledge of professional graphic packages including Adobe InDesign, Adobe Photoshop, Adobe Illustrator
  • Knowledge of Social Media, PR, Marketing, SEO, Websites, Communication, and Administration

Your Benefit

£20000 - £25000, plus Pension, 25 days' Holiday, Life Assurance

This role could also be based at our site in Melsonby, North Yorkshire - UK
The future begins today. Yours too?

Join SWARCO. We look forward to receiving your detailed application via online form:

SWARCO UK LTD

HR department
Unit 1 Maxted Corner, Maxted Road
Hemel Hempstead, HP2 7RA, UK
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